Action Center

Your highest-impact ecommerce actions.

Open actions

6

In progress

0

Expected impact

₹9.04L

AI estimate per month

High impactMedium · 2–4 hours

Fix: Mobile checkout conversion dropped sharply

Owner: Ecommerce Manager

Expected impact

₹1.84L

AI Estimate
  1. 1Pull gateway failure logs and check declines by issuer and method
  2. 2Complete a live test purchase on iOS and Android
  3. 3Verify shipping charges are shown before the payment step
  4. 4Check COD serviceability rules for top-selling pincodes
  5. 5Record real mobile checkout sessions and review drop-off points
Medium impactMedium · 1–2 days

Fix: Store conversion rate declined

Owner: Marketing Team

Expected impact

₹4.22L

AI Estimate
  1. 1Fix checkout completion first — it is the largest single leak
  2. 2Compare Meta audience quality week over week
  3. 3Add trust, shipping and returns clarity above the fold on PDPs
Medium impactEasy · 1–2 days

Fix: Marketing efficiency is falling

Owner: Growth Analyst

Expected impact

₹96.0K

AI Estimate
  1. 1Hold spend flat until checkout completion recovers
  2. 2Refresh the top 3 Meta creatives
  3. 3Reallocate 20% of Meta budget to Email/CRM and Google
Low impactMedium · half a day

Fix: Traffic quality problem on paid channels

Owner: Ecommerce Manager

Expected impact

₹72.0K

AI Estimate
  1. 1Segment Meta campaigns by audience and pause sub-1% CVR sets
  2. 2Match landing pages to ad creative claims
  3. 3Shift budget toward Google Ads, which converts at 2.1%
Low impactEasy · half a day

Fix: Underperformer: Aura Oversized Cotton Shirt

Owner: Marketing Team

Expected impact

₹58.0K

AI Estimate
  1. 1Rewrite the PDP with fabric, fit and care detail
  2. 2Add lifestyle and detail imagery plus a size chart
  3. 3Run a review-collection campaign to past buyers
  4. 4Test a ₹1,499 introductory price for 14 days
Low impactMedium · half a day

Scale traffic to Midnight Slip Dress

Owner: Growth Analyst

Expected impact

₹72.0K

AI Estimate
  1. 1Add to homepage hero and the top of the Dresses collection
  2. 2Launch a dedicated Meta ad set with a ₹3,000/day budget
  3. 3Include in the next email campaign and cart upsell

Before / after impact tracking

Measured after previously resolved issues, so you can prove what worked.

Checkout completion

37.5% → 46.8%

+24.8%

≈ ₹1.12L recovered

Mobile CVR

1.2% → 1.46%

+21.7%

≈ ₹84.0K recovered

RTO rate

15.5% → 11.2%

-27.7%

≈ ₹46.0K recovered