Product health · EcomDoctor AI

What happened

Two high-traffic products convert far below the store average while two low-traffic products convert far above it.

Why it happened

Traffic allocation does not match product-level conversion. Weak PDP content on the high-traffic pages.

What to do

Shift budget and merchandising toward the hidden winners, and rewrite the underperforming PDPs.

Product classification

Product	Sessions	Views	ATC	Orders	Revenue	CVR	AOV	Returns	RTO
Aura Oversized Cotton Shirt Shirts · Underperformer	8,420	7,915	402	35	₹59.1K	0.42%	₹1,690	8.2%	12.4%
Linen Blend Co-ord Set Co-ords · Revenue winner	6,240	5,866	512	208	₹5.16L	3.33%	₹2,480	6.1%	9.2%
Everyday Relaxed Denim Denim · Healthy	5,180	4,869	388	142	₹3.11L	2.74%	₹2,190	11.4%	14.8%
Midnight Slip Dress Dresses · Hidden winner	1,240	1,166	186	96	₹2.53L	7.74%	₹2,640	5.2%	7.1%
Terra Knit Sweater Knitwear · Hidden winner	940	884	128	72	₹2.15L	7.66%	₹2,980	4.1%	6.4%
Breeze Cargo Pants Bottoms · Traffic winner	7,120	6,693	402	88	₹1.57L	1.24%	₹1,780	9.8%	18.2%
Sunset Printed Kaftan Dresses · Traffic winner	4,860	4,568	240	54	₹87.5K	1.11%	₹1,620	12.4%	21.4%
Core Ribbed Tank (3-pack) Basics · Healthy	3,420	3,215	402	168	₹2.08L	4.91%	₹1,240	3.2%	5.1%
Heritage Leather Belt Accessories · Underperformer	2,180	2,049	96	18	₹21.2K	0.83%	₹1,180	6.8%	8.2%
Cloud Fleece Hoodie Knitwear · Revenue winner	3,980	3,741	366	148	₹3.46L	3.72%	₹2,340	5.4%	8.8%

Product diagnosis: Aura Oversized Cotton Shirt

Store average conversion is 1.72%.

AI Estimate

Sessions

8,420

Conversion

0.42%

below store average

ATC rate

5.1%

Revenue

₹59.1K

AOV

₹1,690

Return rate

8.2%

RTO rate

12.4%

Recoverable revenue

₹1.86L

if it matched store average

Aura Oversized Cotton Shirt receives 8,420 sessions but converts at only 0.42%, while your store average is 1.72%. Likely causes: weak product presentation, price positioning, lack of reviews, unclear CTA, or shipping uncertainty.

Rewrite the PDP with fabric, fit and care detail
Add lifestyle plus detail imagery and a size chart
Run a review-collection campaign to recent buyers
Test a lower introductory price for 14 days

WarningProduct

Underperformer: Aura Oversized Cotton Shirt

Product CVR: 0.42% vs 1.72% store avg (-75.9%)

Est. revenue impact

₹58.0K

AI Estimate

Impact

66/100

Confidence

80%

Urgency

Medium

Priority

34/100

Aura Oversized Cotton Shirt receives 8,420 sessions but converts at only 0.42% against a 1.72% store average.

Create action

AttentionProduct

Hidden winner: Midnight Slip Dress

Product CVR: 7.74% vs 1.72% store avg (+349.3%)

Est. revenue impact

₹72.0K

AI Estimate

Impact

62/100

Confidence

83%

Urgency

Medium

Priority

33/100

Midnight Slip Dress converts at 7.74% with only 1,240 sessions, well above the store average of 1.72%.

Create action