What happened
RTO is 13.1% against a 9.2% baseline.
Why it happened
SwiftShip is at 17.4% RTO with a 5.8-day average, and COD share rose to 58% of orders.
What to do
Reallocate risky pincodes to BlueDart and add COD confirmation before dispatch.
Total orders
1,284
Delivered
1,002
RTO
168
RTO rate
13.1%
baseline 9.2%
Cancellations
74
Failed delivery
40
Avg delivery time
4.6 days
COD share of RTO
86%
RTO by courier
Store average is 13.1%.
High-risk pincodes
Consider prepaid-only or confirmation calls here.
395001 · Surat96 orders38.2% RTO
302001 · Jaipur78 orders29.4% RTO
800001 · Patna64 orders26.1% RTO
700001 · Kolkata112 orders17.2% RTO
400001 · Mumbai184 orders8.1% RTO
Courier detail
| Courier | Orders | RTO rate | Avg delivery days | Verdict |
|---|---|---|---|---|
| SwiftShip | 402 | 17.4% | 5.8 | Reduce allocation on COD orders |
| BlueDart | 388 | 8.2% | 3.4 | Increase allocation |
| Delhivery | 341 | 10.1% | 4.2 | Hold |
| Ekart | 153 | 12.8% | 5.1 | Hold |
High-risk products
RTO concentrated in a few SKUs.
Sunset Printed Kaftan21.4% RTO
Breeze Cargo Pants18.2% RTO
Everyday Relaxed Denim14.8% RTO
Aura Oversized Cotton Shirt12.4% RTO
Linen Blend Co-ord Set9.2% RTO