Good morning, UrbanAura Fashion

Here's what changed in your ecommerce business.

Last 30 Days · compared with the previous period

Ecommerce health score

Weighted across revenue, conversion, marketing, product, checkout, delivery and customers.

Needs Attention
75out of 100
Needs Attention
Revenue94
Conversion60
Marketing65
Product72
Checkout55
Delivery95
Customer82

2

Critical issues

4

Warnings

7

Healthy areas

Your biggest problem today

Mobile checkout conversion dropped sharply

Checkout completion: 52.2% → 42.4% (-18.9%)

View diagnosis

Where you are losing money

Estimated monthly revenue at risk by problem area.

AI Estimate

Checkout

₹1.84L

Mobile checkout conversion dropped sharply

Conversion

₹4.22L

Store conversion rate declined

Marketing

₹96.0K

Marketing efficiency is falling

Marketing

₹72.0K

Traffic quality problem on paid channels

Total estimated recoverable revenue this month: ₹10.48L

Revenue

+1.2%

₹12.92L

prev ₹12.77L

Orders

+4.8%

673

prev 642

Sessions

+39.1%

39,053

prev 28,076

Conversion Rate

-24.6%

1.72%

prev 2.29%

AOV

-3.5%

₹1,919

prev ₹1,988

CAC

+17.0%

₹563

prev ₹481

ROAS

-17.5%

3.41x

prev 4.13x

Gross Profit

+1.2%

₹4.07L

prev ₹4.02L

AI business diagnosis

AI Estimate

Revenue is ₹12.92L (1.2%), but the growth is coming from higher traffic rather than better conversion — sessions rose 39.1% while conversion fell from 2.29% to 1.72%.

The biggest concern is mobile checkout completion, down to 31.2% from 48.6%. Payment failures roughly doubled over the same window.

COD orders also show a higher-than-normal RTO risk at 8.0%, driven by SwiftShip and a small set of pincodes. Fixing checkout performance should be your highest-priority action.

View full diagnosis Generate action plan

Trend vs previous period

Conversion funnel

Stage-to-stage conversion with previous-period comparison.

Funnel diagnosis
Sessions39,053
Sessions → Product Views56.4%(prev 57.5%)-1.9%
Product Views22,035
Product Views → Add To Cart14.0%(prev 14.8%)-5.5%
Add To Cart3,092
Add To Cart → Checkout Started51.4%(prev 51.3%)+0.2%
Checkout Started1,589
Checkout Started → Payment Attempt83.1%(prev 86.1%)-3.4%
Payment Attempt1,321
Payment Attempt → Purchase50.9%(prev 60.7%)-16.0%
Purchase673

What to fix first

Sorted by priority score.

  1. 1
    CriticalPriority 84

    Mobile checkout conversion dropped sharply

    ₹1.84L/month at risk · 89% confidence

  2. 2
    CriticalPriority 69

    Store conversion rate declined

    ₹4.22L/month at risk · 92% confidence

  3. 3
    WarningPriority 56

    Marketing efficiency is falling

    ₹96.0K/month at risk · 86% confidence

  4. 4
    WarningPriority 50

    Traffic quality problem on paid channels

    ₹72.0K/month at risk · 81% confidence

Open Action Center

Highest-priority diagnosis

CriticalCheckout

Mobile checkout conversion dropped sharply

Checkout completion: 42.4% vs 52.2% (-18.9%)

Est. revenue impact

₹1.84L

AI Estimate

Impact

94/100

Confidence

89%

Urgency

Critical

Priority

84/100

Checkout completion fell from 52.2% to 42.4% (-18.9%). Mobile completion is 31.2% versus 48.6% previously, while desktop is broadly stable.

Create action
Store conversion-24.6%· Checkout completion-18.9%