AI Diagnosis

What happened, why it happened, and what to do — ranked by priority.

Open issues

9

Critical

2

Act today

Est. revenue at risk

₹10.48L

AI estimate, this month

Avg confidence

82%

Filters

Findings are produced by the diagnostic rule engine, then explained by the AI layer.

Rule engine + AI
CriticalCheckout

Mobile checkout conversion dropped sharply

Checkout completion: 42.4% vs 52.2% (-18.9%)

Est. revenue impact

₹1.84L

AI Estimate

Impact

94/100

Confidence

89%

Urgency

Critical

Priority

84/100

Checkout completion fell from 52.2% to 42.4% (-18.9%). Mobile completion is 31.2% versus 48.6% previously, while desktop is broadly stable.

Create action
CriticalConversion

Store conversion rate declined

Conversion rate: 1.72% vs 2.29% (-24.6%)

Est. revenue impact

₹4.22L

AI Estimate

Impact

88/100

Confidence

92%

Urgency

High

Priority

69/100

Conversion rate moved from 2.29% to 1.72% (-24.6%) while sessions grew 39.1%. Growth is coming from traffic, not from buying behaviour.

Create action
WarningMarketing

Marketing efficiency is falling

ROAS: 3.41x vs 4.13x (-17.5%)

Est. revenue impact

₹96.0K

AI Estimate

Impact

76/100

Confidence

86%

Urgency

High

Priority

56/100

Blended ROAS fell from 4.13x to 3.41x and CAC rose from ₹481 to ₹563. Meta is the largest contributor at -18.4% ROAS change.

Create action
WarningMarketing

Traffic quality problem on paid channels

Sessions vs orders: 39.1% / 4.8% vs balanced (-34.3%)

Est. revenue impact

₹72.0K

AI Estimate

Impact

72/100

Confidence

81%

Urgency

High

Priority

50/100

Sessions increased 39.1% but orders only changed 4.8%. The incremental traffic is converting below your normal rate.

Create action
WarningProduct

Underperformer: Aura Oversized Cotton Shirt

Product CVR: 0.42% vs 1.72% store avg (-75.9%)

Est. revenue impact

₹58.0K

AI Estimate

Impact

66/100

Confidence

80%

Urgency

Medium

Priority

34/100

Aura Oversized Cotton Shirt receives 8,420 sessions but converts at only 0.42% against a 1.72% store average.

Create action
AttentionProduct

Hidden winner: Midnight Slip Dress

Product CVR: 7.74% vs 1.72% store avg (+349.3%)

Est. revenue impact

₹72.0K

AI Estimate

Impact

62/100

Confidence

83%

Urgency

Medium

Priority

33/100

Midnight Slip Dress converts at 7.74% with only 1,240 sessions, well above the store average of 1.72%.

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WarningPerformance

Mobile page speed is hurting conversion

Mobile LCP: 5.8s vs 2.5s target (-132.0%)

Est. revenue impact

₹54.0K

AI Estimate

Impact

64/100

Confidence

76%

Urgency

Medium

Priority

32/100

Mobile LCP is 5.8s and CLS is 0.21, with a PageSpeed score of 62/100. Desktop is healthy at 89/100.

Create action
AttentionCustomer

New-customer conversion falling faster than returning

New-customer CVR: 1.22% vs 1.49% (-18.2%)

Est. revenue impact

₹42.0K

AI Estimate

Impact

56/100

Confidence

79%

Urgency

Medium

Priority

29/100

New-customer conversion is down 18.2% while returning customers are down only 6.1%. First-time buyers are hitting more friction than repeat buyers.

Create action
AttentionConversion

Add-to-cart rate below normal

Add-to-cart rate: 14.0% vs 14.8% (-5.5%)

Est. revenue impact

₹48.0K

AI Estimate

Impact

54/100

Confidence

74%

Urgency

Medium

Priority

26/100

Add-to-cart rate on product views moved from 14.8% to 14.0% (-5.5%).

Create action