Conversion diagnosis · EcomDoctor AI

What happened

Conversion moved from 2.29% to 1.72% while sessions grew.

Why it happened

Mobile traffic from Meta is converting 25% below its own prior rate, and checkout completion collapsed.

What to do

Fix mobile checkout completion first, then rebuild Meta audience quality.

Conversion rate

1.72%

prev 2.29%

Add-to-cart rate

14.0%

prev 14.8%

Checkout completion

42.4%

prev 52.2%

Orders

673

prev 642

Funnel with drop detection

Stages flagged red have dropped more than 20% versus the previous period.

Sessions39,053

Sessions → Product Views56.4%(prev 57.5%)-1.9%

Product Views22,035

Product Views → Add To Cart14.0%(prev 14.8%)-5.5%

Add To Cart3,092

Add To Cart → Checkout Started51.4%(prev 51.3%)+0.2%

Checkout Started1,589

Checkout Started → Payment Attempt83.1%(prev 86.1%)-3.4%

Payment Attempt1,321

Payment Attempt → Purchase50.9%(prev 60.7%)-16.0%

Purchase673

Revenue impact if conversion recovers

AI Estimate

Current conversion

1.72%

Expected conversion

2.29%

previous 30-day average

Estimated lost orders

220

Potential revenue

₹4.22L

If conversion returns to the previous 30-day average of 2.29%, estimated additional revenue is ₹4.22L on 39,053 sessions at an AOV of ₹1,919. This is an AI estimate, not guaranteed revenue.

Conversion rate trend

Current period versus previous period.

By device

Rows highlighted red have dropped 15% or more.

Segment	Sessions	Orders	Revenue	CVR	AOV	CVR change
Mobile	61,820	742	₹13.24L	1.20%	₹1,784	-21.4%
Desktop	18,640	452	₹10.01L	2.42%	₹2,214	-4.1%
Tablet	4,461	90	₹1.77L	2.02%	₹1,962	-6.8%

By traffic source

Segment	Sessions	Orders	Revenue	CVR	AOV	CVR change
Meta Ads	34,120	418	₹7.70L	1.23%	₹1,842	-25.3%
Google Ads	21,402	402	₹7.65L	1.88%	₹1,902	-8.2%
Organic search	16,884	268	₹5.59L	1.59%	₹2,084	+2.1%
Direct	8,902	142	₹3.07L	1.60%	₹2,162	-3.4%
Referral	3,613	54	₹1.07L	1.49%	₹1,986	-1.2%

By customer type

Segment	Sessions	Orders	Revenue	CVR	AOV	CVR change
New customers	66,410	812	₹14.66L	1.22%	₹1,806	-18.2%
Returning customers	18,511	472	₹10.17L	2.55%	₹2,154	-6.1%

By payment method

Segment	Sessions	Orders	Revenue	CVR	AOV	CVR change
COD	48,620	744	₹13.48L	1.53%	₹1,812	-14.2%
Prepaid	36,301	540	₹11.37L	1.49%	₹2,106	-8.8%

CriticalCheckout

Mobile checkout conversion dropped sharply

Checkout completion: 42.4% vs 52.2% (-18.9%)

Est. revenue impact

₹1.84L

AI Estimate

Impact

94/100

Confidence

89%

Urgency

Critical

Priority

84/100

Checkout completion fell from 52.2% to 42.4% (-18.9%). Mobile completion is 31.2% versus 48.6% previously, while desktop is broadly stable.

Create action

CriticalConversion

Store conversion rate declined

Conversion rate: 1.72% vs 2.29% (-24.6%)

Est. revenue impact

₹4.22L

AI Estimate

Impact

88/100

Confidence

92%

Urgency

High

Priority

69/100

Conversion rate moved from 2.29% to 1.72% (-24.6%) while sessions grew 39.1%. Growth is coming from traffic, not from buying behaviour.

Create action

AttentionConversion

Add-to-cart rate below normal

Add-to-cart rate: 14.0% vs 14.8% (-5.5%)

Est. revenue impact

₹48.0K

AI Estimate

Impact

54/100

Confidence

74%

Urgency

Medium

Priority

26/100

Add-to-cart rate on product views moved from 14.8% to 14.0% (-5.5%).

Create action