Website performance

Speed is a conversion problem before it is an engineering problem.

What happened

Mobile performance score is 62 with a 5.8s LCP.

Why it happened

Heavy hero imagery, unoptimised third-party apps and layout shift on mobile product pages.

What to do

Compress hero images, defer non-critical apps and reserve image dimensions to fix CLS.

Mobile

Performance score 62/100

Score

62

LCP · Largest Contentful Paint

5.8s

good ≤ 2.5s

INP · Interaction to Next Paint

320ms

good ≤ 200ms

CLS · Cumulative Layout Shift

0.21

good ≤ 0.1

FCP · First Contentful Paint

2.9s

good ≤ 1.8s

TTFB · Time to First Byte

0.9s

good ≤ 0.8s

Desktop

Performance score 89/100

Score

89

LCP · Largest Contentful Paint

2.1s

good ≤ 2.5s

INP · Interaction to Next Paint

110ms

good ≤ 200ms

CLS · Cumulative Layout Shift

0.04

good ≤ 0.1

FCP · First Contentful Paint

1.1s

good ≤ 1.8s

TTFB · Time to First Byte

0.4s

good ≤ 0.8s

Conversion impact

Mobile carries most of your traffic and the worst speed.

Mobile share of sessions

68%

Mobile conversion

1.20%

-21.4% vs previous

Estimated CVR lift if LCP < 2.5s

+0.4 pts

  • Every additional second of LCP on mobile correlates with roughly a 7% conversion drop.
  • CLS of 0.21 means content moves under the user's thumb — a common cause of accidental exits.
  • Third-party review and popup apps are the largest INP contributors on product pages.
WarningPerformance

Mobile page speed is hurting conversion

Mobile LCP: 5.8s vs 2.5s target (-132.0%)

Est. revenue impact

₹54.0K

AI Estimate

Impact

64/100

Confidence

76%

Urgency

Medium

Priority

32/100

Mobile LCP is 5.8s and CLS is 0.21, with a PageSpeed score of 62/100. Desktop is healthy at 89/100.

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