Checkout health

The single biggest leak in your funnel right now.

What happened

Checkout completion is 42.4%, down from 52.2%.

Why it happened

Mobile completion fell to 31.2% and the payment failure rate roughly doubled to 12.8%.

What to do

Audit gateway declines, complete mobile test purchases, and expose shipping cost before payment.

Checkout started

3,421

Payment attempts

2,891

Payment success

1,284

Checkout completion

37.5%

prev 51.2%

Payment failure rate

12.8%

prev 6.4%

COD orders

744

Prepaid orders

540

COD share

111%

Checkout completion by device

Mobile is the origin of the drop.

Mobile48.6% → 31.2%-35.8%
Desktop54.2% → 49.8%-8.1%
Tablet47.8% → 44.1%-7.7%

Funnel from cart to purchase

Sessions39,053
Sessions → Product Views56.4%(prev 57.5%)-1.9%
Product Views22,035
Product Views → Add To Cart14.0%(prev 14.8%)-5.5%
Add To Cart3,092
Add To Cart → Checkout Started51.4%(prev 51.3%)+0.2%
Checkout Started1,589
Checkout Started → Payment Attempt83.1%(prev 86.1%)-3.4%
Payment Attempt1,321
Payment Attempt → Purchase50.9%(prev 60.7%)-16.0%
Purchase673

COD orders

Cash on delivery behaves differently — diagnose it separately.

Orders

744

Conversion

1.53%

Cancellation

8.4%

RTO

15.5%

Prepaid orders

Orders

540

Conversion

1.49%

Payment failure

12.8%

RTO

2.1%

CriticalCheckout

Mobile checkout conversion dropped sharply

Checkout completion: 42.4% vs 52.2% (-18.9%)

Est. revenue impact

₹1.84L

AI Estimate

Impact

94/100

Confidence

89%

Urgency

Critical

Priority

84/100

Checkout completion fell from 52.2% to 42.4% (-18.9%). Mobile completion is 31.2% versus 48.6% previously, while desktop is broadly stable.

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